I’m happy to share our new investment in Sirena, the SaaS app that connects sales agents with clients instantly. We led a $3 million dollars Series A round in the company with participation of our friends at NXTP Labs and other regional funds as co-investors.

Sirena integrates businesses most-used communication channels such as MercadoLibre, phone calls, Facebook or Whatsapp into one intuitive app that allows business to capture, distribute and follow up with leads automatically. The company is a pioneer in the industry, offering its clients an automatic solution for contacting leads, facilitating communication and ensuring follow-up. Sirena is available with native apps for iOS, Android and desktop that are extremely user-friendly. Appropriately, their slogan is “Transform your Salespeople into Sharks”

Sirena is especially tailored to complex sales that require more than one interaction like you see at car dealerships, insurance companies, real estate and finance companies. Its tool helps traditional companies accelerate their response rate in industries where the first to attend a lead often wins the business.

It was founded by Miguel Morkin, Ezequiel Sculli, Lautaro Schiaffino and Julián Bender, four amazing entrepreneurs which together are one of the most dynamic and proactive teams we have met in Latam.

The company has offices in Mexico, Argentina and Brazil, but also serves clients in various other Latin American countries and Spain. It has clients such as Volkswagen, Sura Insurance, and a large number of medium size companies.

We welcome Sirena to our portfolio and we are sure it would become the leading sales communication tool in Latin America.