When a startup raises capital, it is always a delicate balancing act. You have the valuation of the startup on one side and the size of the round on the other. This tension is what determines dilution.

Simply put, dilution is the percentage of ownership that goes to your new investors, and by definition, it is the percentage that everyone else’s slice of the pie shrinks.

I came across this chart from Carta, which breaks down the average equity sold (dilution) in 2025 by round stage. It paints a very clear picture of the current fundraising environment. While this data reflects the US market, it serves as a critical benchmark for us in Latin America. Even though our check sizes and valuations are often lower in absolute terms, the dilution targets—the slice of the pie you sell—should remain similar.